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Create Your Own Virtual Lobby

by Eric Brown
There are all sorts of ways today to connect with, participate and enjoy a conversation with your customer. There have been numerous posts about starting and maintaining a company blog, which is an excellent tool. Another favorable venue is to create a Ning site. It is a very easy application and can create a pretty cool place to have conversation and engage your customers. It is sort of like having your own My Space site, and very easy to update and foster community with your brand. Ning is an online platform for users to create their own social websites and social networks. Launched in October 2005. Ning was co-founded by Marc Andreessen and Gina Bianchini. Ning is Andreessen’s third startup (after Netscape and Opsware), and gets much of its notability from Andreessen’s successes with those companies. Ning hopes to compete with large social sites like MySpace and Facebook, […]

Original post by Search Engine Watch

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Google Launches Customizable Search Feature, SearchWiki

Google has released a new feature to its search results. It’s called SearchWiki and it lets searchers, while signed into their Google account, customize their own results.
When you do a search, you can move results around. If a result is third, you can move it to first. (You SEOs are going to looooove that [detect my sarcasm]).
You can make notes about search results. If you return to the same results, you will find them the way you left them last time.
Your changes only affect YOUR searches. Check out this vid for more:

Related Reading:
Custom Search Business Edition
Always Rank No. 1 in Google: Custom Search
Google Search Appliance adds new features to customize enterprise search

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Original post by Search Engine Watch

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These Fun Keyword Tools Will Answer All Your Questions

It’s exciting to discover more and more keyword tools and brainstorm how far you can go with your keyword research. Let’s look at my recent finds and see what we can do with them and what questions they can answer for us:
Question 1: What are the meanings of this word? How to use it?

I have once listed some great online reference sources where you can find definitions of any word (and also looked at Google define: operator) - while all those tools are useful for multiple purposes (they show synonyms, related words, idioms, etc), there’s one more free online dictionary which is best to use for definition research: ObjectGraph.com:

it’s dynamic and thus very fast;
it offers an exhaustive list of all possible word definitions;
it has a word suggestion feature (suggests search terms while you are typing).

(more…)

Original post by Ann Smarty

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MapQuest Launches Personalized Maps : My MapQuest

Playing catchup with Google and the search giants, AOL’s MapQuest yesterday launched My MapQuest, a personalized mapping service which lets MapQuest.com users save maps then access them anytime from any browser or mobile device. Here’s some key information from the press release (more…)

Original post by Loren Baker, Editor

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Confirmed: Yahoo’s Sean Suchter Heads to Microsoft

Microsoft has confirmed that Yahoo’s VP of Search Technology, Sean Suchter, is headed to the Redmond, WA-based company.
Satya Nadella, SVP, Search, Portal and Advertising said, in a statement:
“We are very pleased to confirm that Sean Suchter will be joining Microsoft as the GM of our Silicon Valley Search Technology Center, working on Live Search. Sean will report into Harry Shum when he starts work on December 22. We look forward to welcoming him to Microsoft at that time.”
Related Reading:
Ballmer on post-Yang Yahoo! Acquistion: What Part of No Did You Not Understand?

Original post by Search Engine Watch Blog

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Oldies, but Goodies!

Make Yourself Untouchable!

by Sage Lewis
On the surface, the story of the week appears to be about an Emetrics survey on Search Engine Watch that talks about how “60% of marketing budgets remain unchanged by the economy.” If you dig a little deeper though, Sage puts emphasis on a different statistic found in the survey, that 80.4% […]

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Developing an In-House Training Plan

Most companies know they need to do search engine optimization (SEO), so they assign the task to one of their employees who they think can “get it.” Unfortunately many of the employees do not how to execute properly, and end up frustrated. It is a lose-lose situation.
In today’s SearchDay, “Developing a Training Plan for In-House […]

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In-House SEO in Large Organizations

While many large organizations might be inclined to outsource their SEO, AOL’s Melanie Mitchell says that could be a mistake. In today’s SearchDay, Laying the Foundation for In-House SEO Success in Large Organizations, Mitchell sets out to debunk the arguments against having an in-house search engine optimization (SEO) team, especially in a large organization.
She talks […]

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A Collection of Google Universal Search Thoughts

Manoj Jasra has put together a great little collection of links and articles outlining the industry’s coverage of Google’s Universal Search technology. If you’re still trying to wrap your head around the idea, or have moved on to trying to figure out how to wrap your search marketing strategy around it, you might want to […]

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SEW Experts: The Good, the Bad and the Ugly: Click-Through and Conversion Rates

What’s a good click-through rate for a search ad? What’s a good conversion rate? That’s not an easy question to generalize on, but in today’s Profitable PPC column, “The Good, the Bad and the Ugly: Click-Through and Conversion Rates,” David Szetela shares some guidelines that can help you decide if yours is acceptable.
» Full story
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